GLOBAL CAMPAIGN — PHOTO RETOUCH & COLOR GRADING

MCM × DJ KHALED
WE THE BEST

Shot on analog film — refined for global scale

CLIENT

MCM

TALENT

DJ Khaled

OUR ROLE

Retouch · Color Grading · Asset Adaptation

Working with a talent whose visibility spans hundreds of millions, every detail becomes public — and every choice becomes reference. Shot on analog film, refined to the standards of a global luxury launch.

ANALOG CAPTURE — CAMPAIGN-GRADE FINISH

HERO STILLS
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ASPECT RATIOS
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COLOR PROFILES
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FINAL DELIVERABLES
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SCOPE OF WORK

  • Photo Retouching — beauty, product & compositional refinements
  • Color Grading — a cohesive, Miami-inspired visual identity
  • Film-aware DeNoise — preserving authentic grain & texture
  • Image Extension — recomposing for additional crop formats
  • Asset Adaptation — global print, social & digital rollout

Exceptional retouching isn’t defined by what viewers notice. It’s defined by what they never question — seamless consistency, natural realism, and images that let the story carry the frame.

CREATIVE APPROACH

Our goal was never to overwrite the original photography, but to elevate it. We preserved the atmosphere of the analog capture, the personality of DJ Khaled and the bold aesthetic of the collection while refining every image to meet the standards of an international luxury campaign.

NEXT PROJECT

High-end retouching and AI-driven visual production for brands that take their imagery seriously.

AI-Assisted: Layout and copywriting powered by internal AI workflows.